---
search:
  tags:
    - Line Items
    - POST
seo:
  description: >-
    Adds a Line Item to a Campaign Plan. One Line Item is one thing… Reference
    for the POST /context/campaign-plans/{slug}/line-items endpoint in the
    AdCrunch API.
sidebar:
  label: Add a Line Item
  badge: POST
title: Add a Line Item
type: openapi-operation
---
Adds a Line Item to a Campaign Plan. One Line Item is one thing you buy. It is coarser than an ad set, and it is not one campaign.

A Line Item holds the **envelope** of an intent, not a script for execution. One line can produce more than one provider object. Therefore it holds only what is the same for all of them. This is why a line has no optimization goal.

Only the channel and the objective are necessary. The new line starts in draft. If the Campaign Plan was approved, this call puts the Campaign Plan back into draft, and the answer tells you so.

`POST /context/campaign-plans/{slug}/line-items`