---
title: campaign_plan_list
description: 'List the campaign plans in your organization, with the money figures you would rank them by.'
---

Lists the **Campaign Plans** of your organization, newest first: what you intend to run, on which channels, for how much, over what period.

:::warning[A Campaign Plan is not a provider campaign]

It is AdCrunch's own planning document — written before anything is bought, and possibly executed into several campaigns, or none. For campaigns that exist on Meta or Google, use [`list_entities`](/mcp/tools/list-entities) and [`get_entity`](/mcp/tools/get-entity).

:::

## Input

Plans are always scoped to your active organization.

| Field | Type | Required | Description |
| --- | --- | --- | --- |
| `limit` | `number` | no | The greatest number of rows in the answer, from 1 to 500. The default is 100. |
| `cursor` | `string` | no | The `nextCursor` of the previous answer. Omit it to get the first page. |

## Output

`{ campaignPlans: [...], nextCursor? }`. When `nextCursor` is present, more plans exist: call `campaign_plan_list` again with `cursor` set to that value.

Each plan comes back as summary facts rather than its contents — the Line Items themselves come from [`campaign_plan_get`](/mcp/tools/campaign-plan-get).

| Field | Description |
| --- | --- |
| `slug` | The stable handle every other tool takes. |
| `name`, `description` | What it is, in a line. |
| `currency` | ISO 4217. Every amount on the plan is in whole units of it. |
| `totalBudget` | The **envelope** — what you have. `null` means no declared constraint, which is not zero. |
| `allocation` | `allocated` (what you have placed), `unallocated` (the remainder), `unit`, and `comparable`. |
| `startDate`, `endDate` | Either may be `null`; a `null` end means always-on. |
| `status` | `draft` or `approved`. |
| `lineItemCount`, `channels` | How many rows, and which channels they touch. |

:::tip[Check `allocation.comparable` before you add anything up]

When it is `false`, the plan's lines do not share a unit — some read as a total for a period, others as a rate per day — so there is no sum to state. Say "not comparable" rather than adding them.

:::

## Errors

- `invalid_cursor` — the `cursor` is not a `nextCursor` of this tool, with the same arguments. Send it with no change, or omit it.

Requires the `campaign_plan:read` scope.