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line_item_create

Add a row to a campaign plan: one thing being bought, with the envelope of an intent.

Adds a Line Item to a Campaign Plan — one thing being bought, at a granularity coarser than an ad set and deliberately not one-to-one with a campaign.

Input

Field Type Required Description
campaign_plan_name string yes The plan this line belongs to.
channel enum yes meta, tiktok, snapchat, google_search, google_pmax, google_display, youtube, programmatic_display, linkedin, x.
objective enum yes awareness, engagement, leads, sales, traffic, app_promotion.
budget number no Whole units of the plan’s currency.
start_date / end_date YYYY-MM-DD no Omit to inherit the plan’s.
countries string[] no ISO 3166-1 alpha-2.
age_min / age_max integer no Each independently optional.
gender enum no all, men, women. Omit for undecided.
advertiser_id acc_… no The ad account this line runs through.
persona_name string no A persona slug, looked up on the brand the plan is for.

Example

line_item_create({
  campaign_plan_name: 'q4-acquisition',
  channel: 'meta',
  objective: 'sales',
  budget: 40_000, // €40,000.00 in total, because the plan ends 31 Dec
  countries: ['FR', 'BE'],
  age_min: 25,
  age_max: 54,
});
// → { lineItem: { id: 'lni_…', unit: 'total', executable: true, … },
//     campaignPlanStatus: 'draft' }

Requires the campaign_plan:write scope.

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