Create a Persona

Creates a Persona on a Brand. A Persona describes one audience that the brand speaks to. Every section and both ends of the age range are optional, because you write a Persona one part at a time. The slug is unique in the Brand, not in your organization. The answer is 409 if the slug already exists on this Brand.

POST/context/brands/{slug}/personas

Authorization

AuthorizationBearer token · headerrequired

Send Authorization: Bearer <credential>.

Use an API key (acr_…), from the AdCrunch console under Settings → API keys.

The credential names the organization, and no operation takes an organization parameter.

See https://docs.adcrunch.dev/api/authentication.

Path parameters

slugstringrequired

Request body

requiredapplication/json

age_maxinteger

Upper age bound. Omit for "and older".

min 0 · max 120

age_mininteger

Lower age bound. Omit for "and younger".

min 0 · max 120

descriptionstringrequired

One-line summary — what agents read to pick this Persona.

min length 1 · max length 500

frictionsstring

What stops them: objections, doubts, inertia (markdown).

min length 1

languagestring

The words the audience itself uses for the problem — verbatims and vocabulary, in their own register (markdown). Not a locale.

min length 1

motivationsstring

What they want: jobs to be done, triggers, outcomes (markdown).

min length 1

namestringrequired

Display name.

min length 1 · max length 120

profilestring

Who they are: life stage, situation, role, context (markdown).

min length 1

slugstring

Optional explicit slug handle; normalized to kebab-case. Unique within this Brand, so two Brands may each hold the same one. Defaults to one derived from the name.

max length 120

Responses

201

The Persona as created, at revision 1. Every unwritten section comes back null, which is a normal state rather than an error.

ageMaxnumber | nullrequired

ageMinnumber | nullrequired

Each bound is independently optional, so "35+" is expressible.

brandIdstringrequired

createdAtnumberrequired

Milliseconds since the Unix epoch, UTC.

createdBystringrequired

descriptionstringrequired

frictionsstring | nullrequired

Objections, doubts, what stops them.

idstringrequired

languagestring | nullrequired

The words they use for the problem, in their own register. Not a locale, despite the name.

motivationsstring | nullrequired

What they want, and what triggers them.

namestringrequired

profilestring | nullrequired

Who they are, and their situation.

revisionnumberrequired

Increments on every write. Send it back as base_revision to edit; a stale one answers 409.

slugstringrequired

updatedAtnumber | nullrequired

Milliseconds since the Unix epoch, UTC.

400

The request does not match the schema of this operation: a field is missing or has the wrong type, or the body is not valid JSON. error is invalid_request, and issues names each field. Nothing was changed.

issuesobject[]required

One entry for each field that does not match.

Show properties

Array of object

instringrequired

The part of the request that holds the field.

Allowed:bodycookieheadersparamsquery

messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

pathstringrequired

A JSON Pointer into that part of the request, such as /filename. An empty string is the whole part.

errorstringrequired

A stable code for the failure. This is the field to branch on. It does not change for a given failure.

Allowed:invalid_request

messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

401

No API key, or one that does not resolve. See the security scheme. error is unauthorized.

errorstringrequired

A stable code for the failure. This is the field to branch on. It does not change for a given failure.

Allowed:unauthorized

messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

403

The caller does not hold brand:write. error is forbidden.

errorstringrequired

A stable code for the failure. This is the field to branch on. It does not change for a given failure.

Allowed:forbidden

messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

404

No Brand with that slug. error is not_found.

errorstringrequired

A stable code for the failure. This is the field to branch on. It does not change for a given failure.

messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

409

This Brand already has a Persona with that slug. error is slug_conflict. Another Brand may hold the same one — the scope of the uniqueness is the Brand, not the organization.

slugstringrequired

The slug that is already taken.

errorstringrequired

A stable code for the failure. This is the field to branch on. It does not change for a given failure.

Allowed:slug_conflict

messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

422

Two codes share this status. invalid_slug: the name and slug carry no letter or digit. invalid_age_range: the minimum is above the maximum.

errorstringrequired

A stable code for the failure. This is the field to branch on. It does not change for a given failure.

messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

Request

curl -X POST "https://api.pr-701.adcrunch.dev/context/brands/string/personas" \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "age_max": 45,
  "age_min": 28,
  "description": "Runners who already own a pair, and who buy the next one without looking at another brand.",
  "motivations": "They want the same shoe again, and proof that it is the same. A resole keeps them running on a pair they trust.",
  "name": "Loyalists",
  "profile": "Runners of 40 to 80 kilometres a week, ten years in, with one pair in rotation and one on the shelf.",
  "slug": "loyalists"
}'

const response = await fetch("https://api.pr-701.adcrunch.dev/context/brands/string/personas", {
  method: "POST",
  headers: {
    "Authorization": "Bearer YOUR_TOKEN",
    "Content-Type": "application/json"
  },
  body: "{\n  \"age_max\": 45,\n  \"age_min\": 28,\n  \"description\": \"Runners who already own a pair, and who buy the next one without looking at another brand.\",\n  \"motivations\": \"They want the same shoe again, and proof that it is the same. A resole keeps them running on a pair they trust.\",\n  \"name\": \"Loyalists\",\n  \"profile\": \"Runners of 40 to 80 kilometres a week, ten years in, with one pair in rotation and one on the shelf.\",\n  \"slug\": \"loyalists\"\n}"
});

import requests

response = requests.post(
    "https://api.pr-701.adcrunch.dev/context/brands/string/personas",
    headers={
        "Authorization": "Bearer YOUR_TOKEN",
        "Content-Type": "application/json"
    },
    data="{\n  \"age_max\": 45,\n  \"age_min\": 28,\n  \"description\": \"Runners who already own a pair, and who buy the next one without looking at another brand.\",\n  \"motivations\": \"They want the same shoe again, and proof that it is the same. A resole keeps them running on a pair they trust.\",\n  \"name\": \"Loyalists\",\n  \"profile\": \"Runners of 40 to 80 kilometres a week, ten years in, with one pair in rotation and one on the shelf.\",\n  \"slug\": \"loyalists\"\n}",
)

Response

{
  "ageMax": 45,
  "ageMin": 28,
  "brandId": "brd_6a9c33",
  "createdAt": 1790000000000,
  "createdBy": "usr_4d8b12",
  "description": "Runners who already own a pair, and who buy the next one without looking at another brand.",
  "frictions": null,
  "id": "psn_8c4a20",
  "language": null,
  "motivations": "They want the same shoe again, and proof that it is the same. A resole keeps them running on a pair they trust.",
  "name": "Loyalists",
  "profile": "Runners of 40 to 80 kilometres a week, ten years in, with one pair in rotation and one on the shelf.",
  "revision": 1,
  "slug": "loyalists",
  "updatedAt": null
}

{
  "issues": [
    {
      "in": "body",
      "message": "string",
      "path": "string"
    }
  ],
  "error": "invalid_request",
  "message": "string"
}

{
  "error": "unauthorized",
  "message": "string"
}

{
  "error": "forbidden",
  "message": "string"
}

{
  "error": "string",
  "message": "string"
}

{
  "slug": "string",
  "error": "slug_conflict",
  "message": "string"
}

{
  "error": "string",
  "message": "string"
}